Loras Network

Desiring clients that remain loyal to your company like glue? Let’s discuss products that challenge the norms of engagement and memory, not only pens and mousepads but also advertising items. The best giveaways never collect dust. They create relationships, laughter, even a small bit of jealousy. Supported by research and established psychology, below are odd, useful, and beautiful ideas that get your logo working extra-hard.

The leaders are reusable water bottles. In a world when everyone is hydrated, these robust bottles leave your brand on office desks and gym bags. The Advertising Speciality Institute reports that on average, they are seen 1,400 times each item. Based on what I know, it is some good mileage. Just don’t cut back on the content; consumers are smart enough to find reasonably priced plastic a mile away.

Custom socks are dancing into the forefront. funky designs! Understated logos! Socks deliver true delight and help to escape the terrible “junk drawer fate.” One of the business owners I know commented, “People actually forward us pictures of their feet. Free advertising—and we never even inquired!

Those elegant small squares, wireless recharge pads appeal to everyone juggling gadgets. Something everyone needs, but bought by few for themselves. Your message flashes alongside the phone every time someone tops up their battery. Who claims that utilitarian is not memorable?

Though shaped ones have the wow element, stress balls look old-fashioned. Think of cactus, avocado, rocket ships. People trash them, stuff them, even show them on their desks. This is a little cost for something that, unfortunately, makes consumers remember you with every squeeze.

Little notebooks with clever covers do not only sit on tables. Studies reveal over 60% of buyers maintain branded stationery for at least two years. Provide folks with unique cover slogans. For instance, “Brilliant Ideas (Some Actually Good).” Suddenly, your brand is the silent partner in their everyday life.

Not least of all are phone grips. Funny thing: nobody knows they need one until they have it—then it becomes absolutely essential. Every time someone takes a photo or answers a call, your logo turns front and center. It’s a stealthy approach to have your brand practically at their hands.

Tote bags with environmental appeal get extra points. Customers must carry a spare bag. Plastic comes with five cents charged by grocery retailers. Your logo wanders the grocery aisles and your freebie helps to cut waste. PPAI claims that environmentally friendly branded goods make a 42% greater positive impression than standard goods.